The Sneaky Greens Story

At Sneaky Greens, helping others foster a healthier lifestyle by offering products made with healthy, organic ingredients is our passion. From day one, we've wanted to bring products to your pantry that are as home-made and hand-blended as if you made them yourself. After all, it's what we would offer our own families: something that's as nutritious as it is delicious and free of irradiation, GMOs, preservatives, and other dangerous processes and chemicals.

We may be working constantly to bring more Sneaky Greens products closer to you, but we'll never sacrifice our core mission and beliefs about good food and quality ingredients in the process. Everything we do goes back to the day we came up with the idea for Sneaky Greens, which you can read more about below.

The Sneaky Greens Story

By Doris Johnson, Co-Owner and Founder of Sneaky Greens

 Laura Greene-Johnson (left) and Doris Johnson (right)

Laura Greene-Johnson (left) and Doris Johnson (right)

When I was fortunate enough to receive a high tunnel from a government-funded program to start a business, my thoughts began. I knew my business would be organic but I really didn’t want to just sell vegetables, as others were doing already. I wanted something unique and different that no one else was doing.

Then one day, after I had cooked some lovely kale for dinner, my husband (who is a rather picky eater) left it on his plate. It hit me: find a way to sneak this wondrous superfood into the diets of kids and anyone else who isn’t so fond of these leafy greens. I knew the answer almost immediately, which was to blend dried kale with organic herbs and spices in order to replace ordinarily not-so-good-for-you table staples, even down to salt and pepper, which everybody has in their kitchen. I knew that organic pepper and Himalayan pink salt specifically would be part of the plan due to the fact they are loaded with micronutrients. 

I had a plan—now for a name. That was pretty easy. My objective was to sneak greens into family meals, so of course the name came naturally: Sneaky Greens.

I went to work, wondering how I could accomplish this endeavor. I knew I’d be growing the greens myself, but I needed help in marketing. I wasn’t too interested in that aspect of the business. I knew I would need a website to sell my products, presentations made for wholesalers I'd meet, and labels designed. I called on my son, Jarad, and my daughter-in-law, Laura, for help. Laura was excited and wanted to be a big part of Sneaky Greens, especially since she was working from home at the time with her new baby, Ruby Moon. She was willing to put in countless hours with me to get this ball rolling.

We developed recipes and did months of test marketing. We finally came up with seven initial blends that we felt were perfect offerings. My daughter, Fawn, my son-in-law, Brock, and my husband, Fred, built my new "Kale Cabin" where I now wash and dry Sneaky Greens's kale and other greens. I also pack orders there. In every way, Sneaky Greens has been a family effort. As we grow, I hope to utilize each of my family member's skills more and more.

My idea for Sneaky Greens came together a few years ago, and already we're looking forward to introducing new labels and products, as well as making our way into more stores in Missouri and beyond. Things may be moving fast for us, but we're enjoying every minute of bringing something so good to so many tables. We're excited to see where we're headed next!